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⟢ The Challenge ⟣

Transform a brand’s visual identity through reimagined, buzz-worthy packaging that effectively shines in today’s saturated gaming market.

⟢ Project Scope ⟣

Brand Building & Visual Identity
Packaging Design
Layout & Composition
Materials & Finish
Print-Ready Component Construction
Digital Asset Creation
Product Photography & Editing
Sales & Marketing Material Creation

Boost Store Sales

Dyce Games

2024

⟢ Initial Insights ⟣

Dyce needed packaging that could do more than just hold a game. It had to unify their lineup, spark consumer curiosity, and instantly communicate whether a title was family-friendly or an adult party game, all while keeping the essence of their recognizable branding intact. In reviewing the existing line, I saw a number of inconsistencies: 


#1. LACKING CONSISTENCY:

logos varied in size and placement, even on titles within the same game series.

⟢ The Approach ⟣

My design instincts told me three things:

  1. Unify the line visually so titles merchandised together feel intentional.

  2. Introduce a system of color, typography, and materials that makes age range instantly clear.

  3. Create opportunity through big-picture design strategy.


⟢ Key Takeaway ⟣

The transformation was immediate and powerful. The refresh strengthened Dyce’s market position in the following ways:


#1. INDUSTRY RECOGNITION:

All titles now look and feel like part of the same family of brands under one umbrella company. Dyce is now seen not only as a game publisher but as a print technique innovator by competitors and buyers in the category.

For me, this project reinforced that packaging is far more than surface design — it’s strategy, storytelling, and innovation wrapped around a product. By evolving Dyce’s identity while respecting its roots, I helped turn packaging into one of the company’s most powerful growth drivers.


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