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Wide hero image for the Bad Judgment game, featuring the logo and tonal pyramid pattern visual identity.

Dyce Games

2024

Work Title

Client Name

Date

Work Title

Client Name

Date

⟢ Overview ⟣

Dyce Games had developed a 'this or that' type gameplay that they wanted to brand under their already established 'BAD' series umbrella brand of adult party games. They had a name in mind but the rest was up to me to design, as long as it remained in line with the previously developed 'BAD' branding.

⟢ Project Scope ⟣

  • Visual Identity

  • Layout & Composition

  • Materials & Finish

  • Print-Ready Component Construction

  • Digital Asset Creation

  • Promotional Collateral Development

⟢ Creative Insights ⟣


The Dyce product team landed on the name "Bad Judgment" for this release, while previously launched 'BAD' series…

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