Work Title
Client Name
Date
⟢ Overview ⟣
Dyce Games was in the midst of developing a MEME-based game that solely focused on hilarious, strange and often shocking viral cat pics that players would then try to provide as the winning imagery match to whatever equally hilarious, strange and often shocking situational prompt is on that round's docket. They wanted to brand this game under their already established 'BAD' series umbrella brand of adult party games and already had a name in mind but the rest was up to me to design, as long as it remained in line with the previously developed 'BAD' branding.
⟢ Project Scope ⟣
Visual Identity
Layout & Composition
Materials & Finish
Print-Ready Component Construction
Digital Asset Creation
Product Photography & Editing
Photo Shoot Management & Direction
Promotional Collateral Development

⟢ Creative Insights ⟣
The Dyce product team landed on the name "Bad Kitty" for obvious reasons. Since this was to live…
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