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⟢ Overview ⟣
Elevate brand perception to match the company’s renowned experience and category authority to proactively support a robust market diversification strategy — one that successfully builds credibility with new prospects and champions the strengthening of existing relationships.
⟢ Project Scope ⟣
Brand Building & Visual Identity
Packaging Design
Layout & Composition
Materials & Finish
Print-Ready Component Construction
Digital Asset Creation
Product Photography & Editing
Sales & Marketing Material Creation
⟢ Case Intro ⟣
A few initial insights I'd gathered from the original presentation:
#1. Lacking personality: Intro slides were generic and failed to communicate what sets Dyce apart and the use of stock/static imagery felt impersonal and disconnected from the brand.
#2. Copy-heavy layout: Product slides were crammed with text but still missed key components, features, and selling points. The result was overwhelming and hard to digest.
#3. Disjointed Flow: The presentation lacked a clear narrative, making it difficult to use as a compelling tool in prospect meetings.
⟢ The Approach ⟣
When I first joined Dyce, I was presented with a number of company decks. I wondered why a party game company wasn't presenting itself in a more fun way, so I challenged myself to overhaul the product presentation as that's what's shared most frequently. I approached the redesign with one main objective: make our presentation as fun, polished, and magnetic as our games.
Brand Identity & Voice
I rooted the new presentation in Dyce’s bold and playful personality. Instead of sterile copy, I used language that reflects the founder’s passion for games and our brand’s sense of humor and energy. This helped turn the opening slides into a warm invitation into the Dyce world — a first impression that feels professional yet approachable.
Visual Language & Design System
⟢ The Result ⟣
Below is a preview of a few select pages from each section. Swipe from or click on a page corner to turn to the next page.
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⟢ Key Takeaway ⟣
The redesigned deck now works as both a sales conversation and a brand ambassador.
#1. Stronger Brand Perception & Credibility Boost:
The combination of proof points, professional photography, and storytelling positions Dyce as a top-tier partner and innovative player in the category.
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As a Designer with an extensive Marketing background, this project was about more than “making a prettier deck.” It was about giving Dyce a presentation that mirrors the creativity, quality, and passion that define their products. The new portfolio turns meetings into conversations, products into stories, and buyers into believers.
But wait, there's more! I wanted to update the company business card while I was at it – taking it from a standard print on white cardstock and transforming it into a sleek, dimensional conversation starter. The new card features a glossy, raised Spot UV logo atop a black satin finish card with a subtle game assortment image background to tie it back to the updated deck. The gloss and satin pairing is not only unique, but offers an extremely satisfying tactile experience!
Original Business Card
