Reimagined the visual identity of a card game to better bridge the gap between gameplay and its intended audience.

Redefined the way a small-business game manufacturer presents itself to new and existing partners.

Conceptualized and led the design of an immersive, kid-centric pop-up playground for Fiddlelings, a sensory toy line from Animal Adventure, that could function for both industry trade show and consumer-based retail experience needs.

Harnessed design and strategic storytelling to best position a local plush toy manufacturer bidding for a single-vendor, private label opportunity with a big-box retailer.